Diamonds are very unique and fascinating gift of nature. They cannot be compared to any other mineral known to man, and they are found in select places on our planet, formed under extreme conditions. From the icy Tundra of the north to the hot African deserts of the south diamonds are mined but not every diamond mined is a gem used in the jewelry industry and this bring us to the importance of Milanj Diamonds. At Milanj Diamonds a Gemologist assesses the physical attributes of each diamond we select using the 4Cs classification system ( cut, carat weight, color and clarity) and by implementing the GIA grading system for certification in order to present to our customer the most beautiful diamonds in the market. The 4Cs classification enables the comparison and valuation of diamonds. No one 'C' is more significant than another, and none will diminish in value over time, when cut and polished by the most skilled artisans in the industry.

A diamond's beauty is based on far more than these characteristics. Each diamond was formed billions of years ago, yes billions of years ago, and has travelled a long and arduous journey from deep within the Earth to the surface. And while most of a diamonds' qualities are defined by nature, it takes a master craftsman to unlock the diamond's true brilliance, fire and beauty.

Their qualities are as fresh and precious today as the moment they were formed billions of years ago. They have survived an incredible journey to reach us, transcending the forces of nature, and of time itself.

From the earliest civilizations diamonds have been prized possessions. Their rarity, and the immense skill required to release their extraordinary brilliance, makes them unlike any other jewel on our planet. Worn by people as potent symbols of love, devotion, pride, wealth and power, they convey a lexicon of meaning.

Created before life began on our planet, diamonds have always been associated with mystery, myth and magic.

As diamonds require specific geological conditions in order to form, they are only found in certain remote locations around the world. Southern Africa produces the majority of the world's diamonds, but there is also diamond production in Russia, Canada, Australia, India, China and South America. Based on 2006 Kimberley Process production statistics, Botswana is the world's biggest producer of diamonds by value, followed by Russia, Canada, South Africa and Angola.

For thousands of years diamonds have been valued for their beauty and rarity, entrancing us with their fire and brilliance. Symbols of power and inspiration, diamonds are also a token of love and personal expression of our hopes for the future and an emblem of eternity.

So what makes a diamond famous? Rarity is often the most important factor. This may mean size, but extraordinary variety or intensity of color can also make a diamond famous. Large flawless diamonds - those with the best color and clarity grades - are among the rarest materials on earth.

Other factors are more closely linked to the history of the individual stone. Diamonds are often named after their owner, their country or mine of origin, their color, their shape, a special occasion or the sentiments they evoke with their unique beauty.

And that is why friends we call it the Milanj Diamond, and it is truly the most beautiful thing you can present to the most precious person in your life.

Kamal Youssef (Joe). Registered Gemologist Appraiser, member of the National Association of Jewelry Appraisers, and a graduate diamond and accredited jewelry professional of the Gemological Institute of America (GIA).